Loose Penny Slots Ad (Cover Ad for "The Gambler" Newspaper):

Loose Penny Slots Ad (Cover Ad for "The Gambler" Newspaper)
  • Concept & Copy: Christopher Abraham
  • Image(s): Royalty-Free

Sometimes a direct message requires a straightforward design to properly convey the information, yet I never favor a design that doesn't include some sort of depth and dimension to ensure visual interest. This layout was run as a 1/2 page ad on the cover of "The Gambler," a local Colorado newspaper that covers all the happenings and promotions in Colorado's gambling towns.