Experience:

Century Casino

Marketing Manager

June 2011 – Present

Golden Casino Group

Director of I.T.

October 2010 – June 2011

  • Led analysts in administering three casino infrastructure, including VMWare virtual deployment, Compellant iSCSI SAN, Active Directory domain with ISA perimeter, and multiple SQL database servers.
  • Measured and directed budget and scope for development, improvement, and installation projects, improved Virtual Drawing structure and deployed it at other corporate entities.
  • Saved significant cost from Promotional kiosk database flaws and directed from revision through go-live.
  • Directed departmental budget, internal and regulatory compliance, and front-line held desk support.
  • Populated fully turned-over department, evaluating needs, interviewing, hiring, and managing talent.
  • Implemented indoor/outdoor dynamic digital signage and lighting arrays on technical and creative levels.

Self-Employed Consultant (Sole Proprieter)

Database Developer, Creative & Social Media Consultant

September 2009 – Present

  • SSRS and SQL development against Microsoft GP Dynamics CRM, including SQL 2005-2008 transition.
  • Social media, animation, and website inbound marketing management utilizing Hubspot.com tools.
  • Clients included Shuffle Master Intl., RemoteLearner.net, and Golden Casino Group.

CasinoSoft

General Manager

July 2009 – September 2009

  • Strategized product development opportunities and direction with programmers and owners.
  • Developed the first knowledgebase of company’s software and support issues, and outlined procedures for issue handling, bug reports, and client management using new web-based CRM suite.
  • Galvanized personnel, assigned job responsibilities, and implemented disciplinary actions.
  • Impressed client base with responsiveness, commitment to support, and problem-solving attitude.

Golden Casino Group

Database Marketing Manager

April 2006 – July 2009

  • Improved business intelligence and information reporting—by deploying web-based reports, developing code-level SQL stored procedures, and building Flash applications—for business solutions.
  • Devised procedures, databases, and creative for direct mail marketing campaigns—exceeding $1,000,000 per month in cash coupon liability—working closely with corporate directors and mail-house vendors.
  • Automated process to consolidate separate OLTP databases into one marketing OLAP database.
  • Designed animated media for HDTVs and outdoor LEDs, edited audio, and wrote mail/radio/TV copy.

Systems Analyst

March 2005 – April 2006

  • Administered LAN and multiple MS and SQL servers, supported PCs and peripherals, and researched and developed technology solutions for operational issues.
  • Developed proprietary Virtual Drawing application for casino promotions based on SQL stored procedures, web-based interface, and dynamic Flash application for display to patrons.
  • Upgraded servers and infrastructure, including cable runs, to complete slot system changover from Bally SDS & Casino Marketplace (Access) to Aristocrat OASIS (SQL) database products.

Slot Attendant (Lead)

June 2002 – March 2005

  • Garnered excellent reviews in ensuring guest service and troubleshooting of slot machine equipment.

Security Officer

January 2002 – June 2002

  • Ensured security of funds, certified in adult CPR, TIPS, and trained in use of fire extinguishers.

UPN 20 KTVD-TV

Promotions Producer

August 1999 – October 2001

  • Coordinated visual branding effort—designed or animated motion graphics, logos, marketing and show packages, print and outdoor advertising, and new media graphics.
  • Developed, launched and maintained Web site in-house, starting with code-level HTML editing.
  • Produced, wrote, and edited spots for television and radio, using Avid non-linear editor.
  • Produced creative for most successful direct response contest in station's history at that time.

Art Director

October 1996 – July 1999

  • Designed promotion and marketing materials in Denver newspapers, TV Guide, billboard/transit/POP.
  • Saved $6,000+ annual outsourcing costs by moving print ad and sales material production in-house.
  • Managed high volume sweeps print campaigns, at peak coordinating 36 designs in 174 total ad formats in 28 days, utilizing both original and provided creative.
  • Organized graphic resources for all departments, resolving technical hurdles.

Kinko's

Computer Services Greeley – Manager; Denver – Associate

August 1995 – November 1996

  • Offered desktop publishing, graphic design, and end-user support in a customer service atmosphere.

Sykes Enterprises, Inc.

Customer Support Technician

January 1995 – August 1995

  • End-user phone support for Apple Mac products including original DOS Compatible PowerMac.

University of Northern Colorado

Little Theatre of the Rockies – Company Member; U.N.C. Mirror – Cartoonist

June 1991 – June 1994

  • Cast, extra, stage hand, grip, stage carpenter, costumer, set painter, board operator; Cartoonist.

Electronics Boutique

Sales Associate

November 1988 – September 1990

Education:

New Horizons

Certification—Crystal Reports Level 1 & 2

2007

Academy of Bartending and Casino Dealing

Certification—Poker & Black Jack Dealing

2004

University of Northern Colorado

B.A. — Theatre, Acting/Directing

1994

  • Acted roles, and directed a one-act proscenium play and a full-length in-the-round production.

Chatfield Senior High

Diploma — Advanced placement in English, American History, and Spanish

1990